Thesis:
A Designer should consider his background, his
social background and his knowledge to learn how to look at things critically.
•The article was published in Citizen designer:
Perspective on Design Responsibility, By Steven Heller & Veronique Vienne
in 2003.
•A designer is not only a communicator, a designer
should understand each element he/she is putting in a poster because sending
messages especially when it comes to social responsibility posters is an art
that has a silent voice that only the target audience can hear and the designer
should take into consideration the background of the target audience.
•Graphic design is all about teaching students
critical thinking and how to ask critical questions about their profession and
as it’s written “ responsibility is the ability to respond it’s not just the
willingness to act, but also the ability to understand one’s action”, and
teaching this ability would teach a critical awareness.
•And the reason behind writing the article is for
every graphic designer to understand that having a critical vision and a
critical analysis is a very important rule in being a designer.
The
author:
•Anne Bus.
•Professor and the Chair of the Design Program at
the University of Hawai‘i.
•Anne received her M.F.A. in Graphic Design from
Yale University in 1989.
•Her essays on graphic design history and criticism
have been published in many journals: Design Issues, The American Center for
Design Journal, and included in the books Citizen Designer, Education of the
E-Designer, and Regarding Romantic Rome.
•Her design work has been recognized by the AIGA,
the New York Art Director’s Club, and among other institutions.
•Anne has been the recipient of numerous awards and
grants.
•Anne lectures at
various institutions; in Rome, France.
How is it
Relevance Now?
Using a cultural figure to represent a
subject or a country was there through history of design and its still used
until today. It either send a positive or a negative message to the viewer depending
on the background of the audience. Its related to how more than one reacts not only one point
of view.
Synopsis
-
First Things First Manifesto 2000.
-
Author background, knowledge, and education.
- Graphic designer should
understand what are the needs of their audience and how they see things.
- Graphic designers should use the
critical thinking to maintain good designs that serve their responsibility towards
their audience.
- Graphic designers should also
understand the different between each cultural in terms of responding to
different messages.
-Anne Bush: the author.
Localized Visual Examples:
- The First things first manifesto
First Things First 2000 had a simple aim. It was made to provoke debate. Lulled by the economic boom, design has shown little inclination of late to consider first principles. It was said that if designers gave it a big enough push – high-profile signatories, co-publication in several magazines – it stood a good chance of grabbing attention.
useful related links:
