Sunday, 22 April 2012

The Weaving of Design and Community

The article mainly talked about designers who have helped the community throughout their careers and helped other designers to see their ways in helping others.
The author of this article is Julie Baugnet, an American designer, Studied and worked in St. cloud state university and became an associate professor in it. Most of her freelance design work is non-profit organization. She is a visual artist, painter, and writer.She Painted a book called “Trees” and wrote books and journals. 
She wrote the article to raise awareness about what are the responsibility of the designer as a part from the community and how can he apply that by doing his work and what he mostly love"design". as she wanted to  encourage them to relate themselves to a current cause or to a nonprofit organization.

The major change is understanding what design is and how can we apply it in the use of the community. Before awareness, nonprofit organization used to ask from the society to donate without having events or campaigns, but now they started to run on special events so people would trust them and be more interested to donate. They are sure that the money will go for the cause not for the organization. These campaigns are created to spread the need more through posters and Ads, so all people would interact.Now in KSA more companies are aware of volunteer work, and nonprofit events. Designers started to feel responsible about the society and involve in the volunteer work.

Visuals from the article

First Things First Manifesto


Ken Friberg


 Sue Crolick


Art Buddies





Localized Visual Examples 






 Clean Jeddah Project By Ahmad Shugairi’s, he asked the male teenagers to help him.


The exhibition "Art Auction for Humanity” ,in Jeddah for graphic designers and photographers.

Useful links:
http://www.dexigner.com/news/24609
http://money.usnews.com/money/blogs/outside-voices-careers/2011/10/24/10-myths-about-nonprofit-work
the article
http://writingstudio2010.files.wordpress.com/2010/09/the-weaving-of-design-and-community.pdf
http://www.mideastyouth.com/2008/11/16/rahma-campaigns-a-breath-of-fresh-air-on-arab-tv/

Saturday, 21 April 2012

I Love NY More Than Ever

The logo I love NY was Designed for a tourism campaign for New York, then it became a recognized icon for the city, then been copied for other cities, it was designed by Milton Glaser as he did not expect the vast spread of the logo.
In the article it was mentioned that Designers interaction with current events through designs to show personal stands and support citizen, and that was shown in the alternation that was made by Milton Glaser to his logo as a response to the sept.11 attack. Glaser added wound to the heart as he changed the phrase to i love NY more than ever. The wound was added to replace the towers and the american flag, as he wanted to grab more affection. at first the state and the audiences refused the new logo as they said it showed a state of weakness but it was published in the front and the back of the daily news and then it was noticed that it gave the wanted reaction and therefor the logo did succeed.  What we conclude from that is, design can be a tool to show and express an opinion or personal point of view as it can reach the audience a message and grab their affection.

The author of the article is Steven Heller, a student of both a military school and a progressive prep school on the Upper West Side of Manhattan. He used his press pass to attend some New York University lectures on a variety of subjects during the student sit-in strikes. He is an Author , editor, journalist, critic, and commentator. He had contributed hundreds of articles, critical essays, and columns, Editor of the AIGA JOURNAL OF GRAPHIC DESIGN. He has produced or been curator of a number of exhibitions, including "Art Against War.”


Visuals from the article





The cover of the new yorker shows how new yorkers see new york is the most important thing and everything out is not relevance.


Localized visual examples






It is absolutely acceptable to alter an existing logo (done by you) 4 a valid cause and develop it to communicate & capture people's affection.
What is not acceptable is altering a logo which will affect someone who is not responsible of what who is changing the logo wants to say. like in the case of the second logo from up.


Links
http://www.logoguru.co.uk/blog/changing-logo-design-for-occasions/
http://www.youtube.com/watch?v=dY4CMyFXnzY
http://www.youtube.com/watch?v=6M9BWdFdk_o
http://www.youtube.com/watch?v=tGCyMRsjbLU





what's wrong with plagiarism

what does plagiarism means? and whats wrong with it? these two simple questions were the reason behind writing this article, when Gunner Swanson sent a survey with these questions he although got his answers from at least the answer of one person but he was not satisfied by the answers he got from the designers. 
he wrote the article between 1997-2001, and it was published in Citizen designer: Perspective on Design Responsibility, By Steven Heller & Veronique Vienna in 2003.
Gunner Swanson took his MFA in Graphic design from California state University, and his Undergraduate degree is in art history from UCLA.He taught graphic and design history at Otis College of Art and Design, UCLA extension, the University of California Davis, and Loyola Marymount University.He is a graphic designer now for over that thirty years of professional experience.
His work has been honored with 100 awards and publications. Dozens of his articles about graphic design have appeared in the academic and trade press and his essays have been reproduced in several anthologies of graphic design writing.He also was the editor of the Allworth Press Book Graphic Design & Reading, the co-editor of Virginia commonwealth University’s zed3 and has been invited to speak about graphic design and design education in the US, Australia, Canada, and England.



plagiarism is theft, although in design there is no clear boundaries for what is plagiarism but stealing somebody's idea or design and present it as it is your work is stealing and lying and no one can disagree with that. Plagiarism is an ethical question, and not necessarily a moral one. plagiarism doesn't stop only in designers work it also happen every where, stealing someone's research, picture, though, it can even be stealing some shop window's idea. 
now a-days plagiarism is easier than ever,The Internet now makes it easy to find thousands of relevant sources in seconds, in the space of a few minutes plagiarists can find, copy, and paste together an entire term paper or essay or even any artwork because much of the material online is produced by other students.  The biggest problem that both graphic designers and writers face regarding the Internet is plagiarism, It is simple to save a web page designed by someone else and use it as your own, Plagiarists can download graphics with a click of the mouse.  
Adding copyrights to images can help, but it is impossible to know who has taken your things unless you are constantly looking for them.Many users are unaware of copyright laws and that they are violating them by using your work. 

visuals from the article





the first poster was done by Herbert Matters 1930s, and in 1980s Paula Scher redesigned it as a commercial for 
swatch but with asking herbert's wife for a permission since she own the copy right of the poster.


localized visual examples








Links:
the article

Thursday, 29 March 2012

The Cultural Influence of brands

The article was published in Citizen designer: Perspective on Design Responsibility, By Steven Heller & Veronique Vienne in 2003. the author of the article is chris riley, He graduated with a degree in Geography and a masters in U.S. history and institutions in 1983 from university of Keele, England. He worked as a strategist and researched in advertising, design and marketing since 1983. he led the worldwide strategic planning function of advertising agency Wiedem + Kennedy from 1991 to 2002. He established Studio Riley and currently working there as an independent communication strategist and geographer. He also worked on Apple, Nike, Coke, Microsoft, Siemens, Audi, Amazon.com, Nokia and Samsung.
he wrote the article mainly because he works in advertising and he wanted to clarify the connection between sustainability and advertisement, big companies build their names through advertising but they started not to pay attention to loyalty anymore, so he wanted to grab attention to what was happening then.

      the article talked about how companies (Brands) make names to themselves and how they gain the loyalty of the customers mainly through them being loyal to their customers and produce what they really need and what really benefit them not only thinking about the money and the wealth of their companies since the Consumers now are more aware of the Media and how it manipulates their minds, nowadays everyone wants to know everything and When a client gets used to a brand, that he tried, and trusted he will always find his way back to the brand where ever he goes, and this is what they meant with SustainabilityConsumerism contributes in the hierarchy of the brands. he mentioned how brands are one of the biggest inventions and has many different perspectives to them. brands as business ideas achieve cultural influences. Big brands influence culture in a big way, small brands in a small way. Youth are considered to be the best client any brand can have. When the brand takes it time to listen, hear and respond, they will gain the loyalty of the youth and their surroundings.

Visual Examples from the Article 






Localized Visual Examples 







Useful related links:

Wednesday, 28 March 2012

Ethical Design Education


The thesis of the article is that designers have responsibilities towards the environment, and a deep understanding of the materials help the designer working ethically towards the environment.  the article was written in 2003 after September 11 because there was fear and she wanted to raise awareness that fear should be from the oneself hurting his own environment and that what he should really fear from and work for it.

the article mainly talked about sustainability and how it is everyone’s issue and our highest priority and that designers should be an active participant in the decisions that people take since they communicate with the mass through the messages they send. the plant earth is our responsibility as we live in it and through our communities we can reach a lot and do much more. if each and every designer think green and understand the materials and didn't waste a lot that would help and affect the mass around. 

Author: Susan S.Szenasy

She worked as an editor or 17 years, she's the author of several books in design, as she won a several prizes an awards. her expertise in editorial, sustainable design, and design history. she have an MA degree in Modern European History from Rutgers University- Honorary doctorates from both Kendall College and the Art Center College of Design.



Localized visual examples:

KAUST: one of the winners of the American Institute of Architects’ Top 10 Green Buildings awards for 2010.


 Sami Angawi




 Sami Angawi



ahmed Angawi



ahmed Angawi


AL-Baik Campaign

Sunday, 26 February 2012

Beyond Pro Bono









Thesis: 
A Designer should consider his background, his social background and his knowledge to learn how to look at things critically.
•The article was published in Citizen designer: Perspective on Design Responsibility, By Steven Heller & Veronique Vienne in 2003.
•A designer is not only a communicator, a designer should understand each element he/she is putting in a poster because sending messages especially when it comes to social responsibility posters is an art that has a silent voice that only the target audience can hear and the designer should take into consideration the background of the target audience.
•Graphic design is all about teaching students critical thinking and how to ask critical questions about their profession and as it’s written “ responsibility is the ability to respond it’s not just the willingness to act, but also the ability to understand one’s action”, and teaching this ability would teach a critical awareness.
•And the reason behind writing the article is for every graphic designer to understand that having a critical vision and a critical analysis is a very important rule in being a designer.

The author:
•Anne Bus.
•Professor and the Chair of the Design Program at the University of Hawai‘i.
•Anne received her M.F.A. in Graphic Design from Yale University in 1989.
•Her essays on graphic design history and criticism have been published in many journals: Design Issues, The American Center for Design Journal, and included in the books Citizen Designer, Education of the E-Designer, and Regarding Romantic Rome.  
•Her design work has been recognized by the AIGA, the New York Art Director’s Club, and among other institutions.
•Anne has been the recipient of numerous awards and grants.
•Anne lectures at various institutions; in Rome, France.
How is it Relevance Now?
Using a cultural figure to represent a subject or a country was there through history of design and its still used until today. It either send a positive or a negative message to the viewer depending on the background of the audience. Its related to  how more than one reacts not only one point of view. 
Synopsis
-    First Things First Manifesto 2000.
-    Author background, knowledge, and education.
-       Graphic designer should understand what are the needs of their audience and how they see things.
-       Graphic designers should use the critical thinking to maintain good designs that serve their responsibility towards their audience.
-     Graphic designers should also understand the different between each cultural in terms of responding to different messages. 


-Anne Bush: the author.
Localized Visual Examples:

 Visual Examples From the article:



- The First things first manifesto
First Things First 2000 had a simple aim. It was made to provoke debate. Lulled by the economic boom, design has shown little inclination of late to consider first principles. It was said that if designers gave it a big enough push – high-profile signatories, co-publication in several magazines – it stood a good chance of grabbing attention.
useful related links: