The logo I love NY was Designed for a tourism campaign for New York, then it became a recognized icon for the city, then been copied for other cities, it was designed by Milton Glaser as he did not expect the vast spread of the logo.
In the article it was mentioned that Designers interaction with current events through designs to show personal stands and support citizen, and that was shown in the alternation that was made by Milton Glaser to his logo as a response to the sept.11 attack. Glaser added wound to the heart as he changed the phrase to i love NY more than ever. The wound was added to replace the towers and the american flag, as he wanted to grab more affection. at first the state and the audiences refused the new logo as they said it showed a state of weakness but it was published in the front and the back of the daily news and then it was noticed that it gave the wanted reaction and therefor the logo did succeed. What we conclude from that is, design can be a tool to show and express an opinion or personal point of view as it can reach the audience a message and grab their affection.
Links
http://www.logoguru.co.uk/blog/changing-logo-design-for-occasions/
http://www.youtube.com/watch?v=dY4CMyFXnzY
http://www.youtube.com/watch?v=6M9BWdFdk_o
http://www.youtube.com/watch?v=tGCyMRsjbLU
In the article it was mentioned that Designers interaction with current events through designs to show personal stands and support citizen, and that was shown in the alternation that was made by Milton Glaser to his logo as a response to the sept.11 attack. Glaser added wound to the heart as he changed the phrase to i love NY more than ever. The wound was added to replace the towers and the american flag, as he wanted to grab more affection. at first the state and the audiences refused the new logo as they said it showed a state of weakness but it was published in the front and the back of the daily news and then it was noticed that it gave the wanted reaction and therefor the logo did succeed. What we conclude from that is, design can be a tool to show and express an opinion or personal point of view as it can reach the audience a message and grab their affection.
The author of the article is Steven Heller, a student of both a military school and a
progressive prep school on the Upper West Side of Manhattan. He used his press pass to attend some New
York University lectures on a variety of subjects during the student sit-in
strikes. He is an Author , editor, journalist, critic, and
commentator. He had contributed hundreds of articles,
critical essays, and columns, Editor of the AIGA JOURNAL OF GRAPHIC
DESIGN. He has produced or been curator of a
number of exhibitions, including "Art Against War.”
Visuals from the article
The cover of the new yorker shows how new yorkers see new york is the most important thing and everything out is not relevance.
Localized visual examples
It is absolutely acceptable to alter an
existing logo (done by you) 4 a valid cause and develop it to communicate &
capture people's affection.
What is not acceptable is altering a logo which will affect someone who is not responsible of what who is changing the logo wants to say. like in the case of the second logo from up.
Links
http://www.logoguru.co.uk/blog/changing-logo-design-for-occasions/
http://www.youtube.com/watch?v=dY4CMyFXnzY
http://www.youtube.com/watch?v=6M9BWdFdk_o
http://www.youtube.com/watch?v=tGCyMRsjbLU
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