The article was first published in ICSID News, February 2002, it was written by Victor Margolin a Professor Emeritus of
Design History at the University of Illinois, Chicago. He is a co-editor of the
academic design journal, Design Issues, and is the author, editor, or
co-editor of a number of books.
He wrote the article because of a conference he attended and there he presented a paper which proposed a concept called the "product milieu" he characterized the milieu as"the aggregate of objects, activities, services, and environments that fills the life world". his argument in the paper was that human beings depend on product in order to live their lives. and products in the market place are increasingly turning over because of the rapid advancement in technology that is happening, so its each and every one responsibility to be productive and work for the use of other and for himself, designers as a visual communicators have the ability to design a useful products and benefit from their talent, production design is the art of producing goods that others will depend on and use. specially that the global market is now expanding because of the easy way of communication that we have reached so its now easier to trade goods and to market your company to the consumers and build an image to gain their loyalty through it.
design schools should pay more attention to the condition of preparing designers to serve manufacturers rather than become entrepreneurs themselves, so they should create more programs for designers to understand technology, marketing, and management as well as deign it self. the possibility for many universities are set to do such a progress but it just need a leadership vision to set the programs off the ground.
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He wrote the article because of a conference he attended and there he presented a paper which proposed a concept called the "product milieu" he characterized the milieu as"the aggregate of objects, activities, services, and environments that fills the life world". his argument in the paper was that human beings depend on product in order to live their lives. and products in the market place are increasingly turning over because of the rapid advancement in technology that is happening, so its each and every one responsibility to be productive and work for the use of other and for himself, designers as a visual communicators have the ability to design a useful products and benefit from their talent, production design is the art of producing goods that others will depend on and use. specially that the global market is now expanding because of the easy way of communication that we have reached so its now easier to trade goods and to market your company to the consumers and build an image to gain their loyalty through it.
design schools should pay more attention to the condition of preparing designers to serve manufacturers rather than become entrepreneurs themselves, so they should create more programs for designers to understand technology, marketing, and management as well as deign it self. the possibility for many universities are set to do such a progress but it just need a leadership vision to set the programs off the ground.
Visuals
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Even type design is a production design
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