This article was written by Judith S. Schwartz is Professor in the Department of Art and Art Professions at New York University directs the Sculpture in Craft Media area (Clay, Metal, and Glass) and teaches studio-based courses in ceramic sculpture.
Although trained as a studio-based artist, social and political struggles, and popular and material culture at its worst - all within the context of what might be called art activism.
she wrote the article because she thinks that after her researches she came to a sum up where that she knew that companies are using socially responsible advertising only to brand themselves and to stand out between the crowded market.
socially conscious advertising has affected mainstream corporations as well as companies who are known for their"grassroots values".all corporations have the same goal at the end which is to raise their profit and in that they depend on advertising. companies draw plans to grab the costumer and to win their loyalty, these strategic plans called branding and some of the branding strategies are: niche marketers(where they concentrate on a well defined segment), passion branders(they connect the product to where people head's and heart's are), image builders(they either care for their company image, or they want to rebuild the image), cause marketing(a profits making initiative for profit company or brand to raise money, awareness or consumer engagement in a social or environmental issue). companies now a-days has raised their expectations and their only concern had become to raise money even if it was more than what they need.
Visual Examples from the article
she wrote the article because she thinks that after her researches she came to a sum up where that she knew that companies are using socially responsible advertising only to brand themselves and to stand out between the crowded market.
socially conscious advertising has affected mainstream corporations as well as companies who are known for their"grassroots values".all corporations have the same goal at the end which is to raise their profit and in that they depend on advertising. companies draw plans to grab the costumer and to win their loyalty, these strategic plans called branding and some of the branding strategies are: niche marketers(where they concentrate on a well defined segment), passion branders(they connect the product to where people head's and heart's are), image builders(they either care for their company image, or they want to rebuild the image), cause marketing(a profits making initiative for profit company or brand to raise money, awareness or consumer engagement in a social or environmental issue). companies now a-days has raised their expectations and their only concern had become to raise money even if it was more than what they need.
Visual Examples from the article
Localized visual examples
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