The article was originally published in ID: International Design, March/April 1990 When Design started taking a new path at that time where everything became about selling rather than it being useful. It was written bye Stuart Ewen, a Distinguished Professor at Hunter College, and in the Ph.D. at The City University of New York (CUNY) Graduate Center. He is considered one of the originators of the field of media studies, and his writings have continued to shape debate in the field.He is the author of influential books on the history of consumer society, visual culture, propaganda and modernity, including PR! His writings appear in French, Italian, Spanish, Finnish, German, Norwegian, Russian, Swedish, Korean, and Japanese translation.
the article talked about how designers thought that style was more important than the design it self, and how now a-days with everything already happened consumers had become more and more aware of the designs because they have already seen many and about everything fascinated and now consumers look and care about the look more than the function of the product it self which affected the designers because they ned to work more with new creative designs to impress even more than before, the demanding of new things have been increasing specially here in Saudi Arabia where its a wealthy country and wealth means trend, where people here are known in following the trend and always asking for something new since money is not an issue for them.
the article talked about how designers thought that style was more important than the design it self, and how now a-days with everything already happened consumers had become more and more aware of the designs because they have already seen many and about everything fascinated and now consumers look and care about the look more than the function of the product it self which affected the designers because they ned to work more with new creative designs to impress even more than before, the demanding of new things have been increasing specially here in Saudi Arabia where its a wealthy country and wealth means trend, where people here are known in following the trend and always asking for something new since money is not an issue for them.
Designers should
confront the problems and introduce consciousness and ethics into their
practice, in order for design to regain its true value and start to building
the society rather than destroying it.
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